The Indie Genre and Audience

The Kooks

Indie, Short for independent rock, in terms of music is independent of major labels and breaks mainstream conventions. The record labels are reasonably low budget and small. Described as a 'do it yourself' genre the artists are free to explore emotions and sounds. Despite it purposely avoiding typical mainstream fashion, the indie genre is at its most popular.

The Arctic Monkeys

Dress Code: Followers of indie music stereo typically dress in a certain way. Such as wearing dark skinny jeans, baggy t shirts, and messy hair. Unlike most artists and genre Indie is not a polished, clean cut image. 

Life style: Indie has now become more than just a genre of music, many people, particularly teenagers aspire to be indie and live the indie lifestyle. Which is seen as a care free attitude, associated with vintage clothes, indie music and smoking and drinking.

Target Audience: The target audience for my music video will be those interested in the indie genre. This is a quite a large, broad genre as the indie genre has continued to expand throughout the past few years. After various research I discovered that the indie genre is usually young adults and teenagers. This is why the indie genre is my chose genre. It is aimed at people around my age group. It focuses on low budget filming, with accessible settings such as; pubs, parks, garages, houses etc, making it easier for me to create a realistic music video to fit in with my genre. Other genres e.g R'n'B genre focus on higher budget videos with exotic settings and expensive costumes.